Anne Marie Fisher, Green Market Report
As the platform that processes 21% of all wholesale orders of cannabis products in the U.S., LeafLink had gotten a birds-eye view of the preferences and spending habits of cannabis retailers, allowing them to compile insightful data into one source.
The United States of Cannabis is a new data source developed by LeafLink, which is the largest online marketplace for wholesale cannabis in the country. Using the information about the wholesale orders placed by 3,800+ retailers in 12 states, The United States of Cannabis presents comprehensive information about who’s buying what in the legal cannabis states.
Suzannah Rubinstein, Director of Marketing for LeafLink calls their concept and platform “the industry standard of connecting wholesale orders”, where the platform serves as a connection between retailers and manufacturers for regulated cannabis products. “We process $1.4 billion in orders placed annually through the marketplace,” states Rubinstein.
This intel, achieved through tracking wholesale orders state-by-state, has allowed LeafLink to gain insights about who’s buying what, and why, in 12 legal cannabis states, as presented in the interactive cannabis map entitled The United States of Cannabis.
Most Favorite Products
Here are some of the best selling products according to the platform with some surprises:
California – Dosist Bliss Vape Pen
Colorado – Wana Sour Gummies
Washington – Happy Apple Beverage
Oregon – Winberry Farms – Tropical Trainwreck cartridge
Nevada – District Edibles – Tropical Punch
Michigan – Platinum Vape – Alien OG
Pennsylvania – Vireo Health – Red Cartridge
Arizona – Timeless Vapes – Lemon Faderade
Alaska – Red Run Cannabis Company – Hashade
Here are some overall insights that The United States of Cannabis reveals:
There are 18 product types on the LeafLink marketplace, but three main categories account for 67% of total sales in the country: Flower, Cartridges, and Edibles, yet these product categories differ distinctly state-by-state;
Every market that was tracked by LeafLink has a distinct cannabis identity, that can be viewed state-by-state;
In newly legalized cannabis states, there is less product and brand diversity; newer states’ packaging and marketing are more “medical” in look and feel, while states with a long-established legal market are more diverse in products available, and in branding.
“Our data shows that in states with more maturity, there is greater product diversification,” says Rubinstein, “Where there’s product diversification, it means that people are experimenting with different methods of consumption.”
The United States of Cannabis allows users to examine state-by-state marketplaces, to see what product types, and what products reign supreme. Here are a few examples of legal states and what LeafLink uncovered: